Buyers of major markets like Germany, France and UK, are constantly bombarded with propositions from all over the world. A common mistake: dispatch as much information as possible in order to attract attention regarding the company and products. The result is that buyers get simply overwhelmed and these approaches end up in their waste bin. …
People like to say „nothing beats a personal relationship!“ and of course this is true, but in globalized business the meaning of this term is significantly changing. In the past, a personal meeting with a business partner abroad was synonymous with a huge waste of time and money. For a few-hours meeting people had to …
Eliminating geographical distances – digital communication Read More »
Benchmarking: the powerful tool for boosting sales The key for a high sales performance are your Unique Selling Points in comparison to your competition. This means your sales pitch has to be based on having evaluated the products of your competitors first. This may sound trivial, but the reality is that most of the companies …
Benchmarking: the powerful tool for boosting sales Read More »
How strong is your export pitch – are you getting buyers attention? Buyers receive many business propositions every day. They don’t have time to study all of them carefully. Even worse, most probably your export pitch will never make it to reach the responsible manager in the company. So the key of success for your …
Exports to European supermarkets – 8 main challenges For many FMCG products the most important channel in the foreign markets is the retail channel, as in many markets the super market chains are controlling more than 80% of the total business volume. Most of the companies which focus their export efforts on the retail business, underestimate completely …
How to develop exports to Germany? Germany is the key market for exports to Europe. Having developed business in Germany the next step for extending exports to other European markets is much easier. At the same time, Germany is a very mature and competitive market with very specific characteristics. Therefore there is no chance to develop …
The last weeks we all were concerned to stay healthy and to try to understand the Covid pandemic, which came into our life in so short time. The unprecedented lockdown provided us plenty of time to give many of thoughts. Most of the companies had to manage in no time huge decline of turnover, but …
