April 2022

Exports to European supermarkets – 8 main challenges  For many FMCG products the most important channel in the foreign markets is the retail channel, as in many markets the super market chains are controlling more than 80% of the total business volume. Most of the companies which focus their export efforts on the retail business, underestimate completely […]

How to develop exports to Germany? Germany is the key market for exports to Europe. Having developed business in Germany the next step for extending exports to other European markets is much easier. At the same time, Germany is a very mature and competitive market with very specific characteristics. Therefore there is no chance to develop