The product range and the characteristics of your products can be a strong competitive advantage for your success in exports. Is this the case? So, how do you present your products to your potential customers in foreign markets? Sending probably powerpoint presentations with an unlimited number of pages? Or do you wait for a chance […]
For many decades know, high-volume producers from Asia seemed to have a clear competitive advantage in “big business” due to their production capacity and their ability for low prices. Recently, this law seems to become questioned. Big producers see their sales stagnating or even dropping, especially in the European markets. The winners of this development
This article is about the way we think and act in this globalised era of time by using the example of Czech market versus the Greek. After 10 years in the Greek market and almost two and a half years in the Czeck one, this article is about differences and similarities in the mindset of
What are the challenges and opportunities for small food producers to develop exports? One main barrier of course is the money, as exports require a minimum budget, independently from the size of a company. Many costs are not elastic, which means that the financial burden for a small company is very high. But, it is
Exports of small food producers – challenges and opportunities Read More »
Buyers of major markets like Germany, France and UK, are constantly bombarded with propositions from all over the world. A common mistake: dispatch as much information as possible in order to attract attention regarding the company and products. The result is that buyers get simply overwhelmed and these approaches end up in their waste bin.
People like to say „nothing beats a personal relationship!“ and of course this is true, but in globalized business the meaning of this term is significantly changing. In the past, a personal meeting with a business partner abroad was synonymous with a huge waste of time and money. For a few-hours meeting people had to
Eliminating geographical distances – digital communication Read More »
Benchmarking: the powerful tool for boosting sales The key for a high sales performance are your Unique Selling Points in comparison to your competition. This means your sales pitch has to be based on having evaluated the products of your competitors first. This may sound trivial, but the reality is that most of the companies
Benchmarking: the powerful tool for boosting sales Read More »
How strong is your export pitch – are you getting buyers attention? Buyers receive many business propositions every day. They don’t have time to study all of them carefully. Even worse, most probably your export pitch will never make it to reach the responsible manager in the company. So the key of success for your
