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Covid – The next day for businesses
The last weeks we all were concerned to stay healthy and to try to understand the Covid pandemic, which came into our life in so short time. The unprecedented lockdown
Develop exports to Germany
How to develop exports to Germany? Germany is the key market for exports to Europe. Having developed business in Germany the next step for extending exports to other European markets is
Export to supermarkets – the challenges
Exports to European supermarkets – 8 main challenges For many FMCG products the most important channel in the foreign markets is the retail channel, as in many markets the super market chains
export pitch
How strong is your export pitch – are you getting buyers attention? Buyers receive many business propositions every day. They don’t have time to study all of them carefully. Even
Benchmarking: the powerful tool for boosting sales
Benchmarking: the powerful tool for boosting sales The key for a high sales performance are your Unique Selling Points in comparison to your competition. This means your sales pitch has
Eliminating geographical distances – digital communication
People like to say „nothing beats a personal relationship!“ and of course this is true, but in globalized business the meaning of this term is significantly changing. In the past,
Make the difference – How less becomes more
Buyers of major markets like Germany, France and UK, are constantly bombarded with propositions from all over the world. A common mistake: dispatch as much information as possible in order
Exports of small food producers – challenges and opportunities
What are the challenges and opportunities for small food producers to develop exports? One main barrier of course is the money, as exports require a minimum budget, independently from the
Understanding local mindsets in global business
This article is about the way we think and act in this globalised era of time by using the example of Czech market versus the Greek. After 10 years in
Asian producers: challenges & opportunities
For many decades know, high-volume producers from Asia seemed to have a clear competitive advantage in “big business” due to their production capacity and their ability for low prices. Recently,
Digital tools in export business
The product range and the characteristics of your products can be a strong competitive advantage for your success in exports. Is this the case? So, how do you present your
Reinvent your business – Digital revolution
Reinvent your business – the digital revolution For many decades, information technology was considered merely a supportive tool in business development. The main objective of IT departments was, accordingly, the