How strong is your export pitch?
In recent years, the lines between major, mature, and emerging markets have blurred. Regardless of the market type, there is fierce competition with numerous strong competitors vying for attention.
Simultaneously, buyers exhibit limited interest in adding new producers to their roster, as they already have established and carefully selected suppliers. Managing their daily operations leaves little time for a lengthy onboarding process for new suppliers.
The combination of intense competition and low interest in new listings can significantly diminish the chances of success in your export efforts.
A powerful export pitch holds the key to capturing the buyer’s attention.
Few seconds to get buyers attention
When buyers scroll day by day through hundreds of incoming mails the risk your mail to become deleted is very high.
For getting buyers attention you should
- Craft a Compelling Subject Line:
The subject line should be concise yet intriguing. Aim for clarity and professionalism, highlighting a key benefit or unique aspect of your product. For instance, “Discover Revolutionary Efficiency with Our [Product Name]”. - Optimize the Opening Paragraph:
Begin your email with a succinct overview of its purpose. Clearly state the Unique Selling Points (USPs) of your products and your value proposition. This should be engaging and to the point, allowing the reader to quickly grasp the benefits of reading further. - Incorporate a Direct Link to a Specialized Landing Page:
Include a link to a dedicated landing page on your website. This page should be tailored to provide a brief yet comprehensive view of your products and their advantages. Ensure this landing page is visually appealing, easy to navigate, and succinctly presents the strengths of your offerings. - Visual and Content Enhancements:
Use Bullet Points or Numbered Lists: This makes the email easier to skim and highlights key points effectively.
Add Relevant Images or Graphics: Visuals can enhance engagement and help illustrate your points more effectively. - Use a Professional Layout:
Choose a clean, professional email template that aligns with your brand identity.
What is important to communicate
What does your company offer?
The first page of your pitch is your chance to make a powerful and clear statement about what your business is all about and the products you offer. It should serve as a concise and engaging introduction that immediately captures the attention of the buyer. Remember, the goal of the first page is to create curiosity and prompt the buyer to continue reading. By making it crystal clear what your pitch is about and showcasing your products’ value, you set the foundation for a compelling and successful pitch that leaves a lasting impression on the buyer.
Why should a buyer choose your company?
Listing your real Unique Selling Points (USPs) in one single page is a crucial exercise in presenting your company’s strengths and differentiating yourself from competitors. Here are some tips to elaborate on your USPs effectively:
Identify Your Key USPs: Start by identifying the main factors that truly set your company apart from others in the market. These could be specific features of your products or services, your company’s values and mission, your customer service approach, or any other aspect that gives you a competitive edge.
Prioritize and Group USPs: Once you have a list of potential USPs, prioritize them based on their significance and relevance to your target audience. Group related USPs together to create a coherent and organized presentation.
Be Clear and Concise: Use clear and concise language to explain each USP. Avoid technical jargon that might confuse or overwhelm the reader. Keep your language simple and accessible to a wide audience.
Use Visuals: Incorporate visuals, such as charts, graphs, or infographics, to present data or comparisons that support your USPs. Visuals can make complex information more digestible and engaging.
Address Customer Pain Points: Highlight how your USPs address specific pain points or challenges that your target audience faces. Position your company as a solution provider that understands and caters to their needs.
Consider Your Target Audience: Tailor your USPs to resonate with your target audience. Understand their preferences, values, and priorities, and align your USPs accordingly to create a stronger connection with potential customers.
Be Authentic and Honest: While showcasing your strengths, be authentic and avoid exaggeration. Present your USPs in a genuine and honest manner, as credibility is essential in building trust with customers.
Use Compelling Language: Use persuasive language to make your USPs stand out. Emphasize the benefits and advantages your customers can gain by choosing your company over competitors.
Proofread and Edit: After creating your one-page USP list, proofread and edit it carefully to ensure clarity and coherence. Remove any unnecessary or redundant information and make sure the page looks clean and visually appealing.
Remember, the one-page USP list should be a powerful and impactful tool that grabs the reader’s attention and leaves a lasting impression. It should make it crystal clear why your company is the best choice for potential customers and why they should choose you over your competitors.
